Website trust is a key indicator of the trust of any search engine in a resource. It is he who is an important aspect in the matter of ranking a resource in search results. You can increase the authority of the site by increasing the incoming link mass, in other words, by getting natural backlinks.
Backlinks affect the effective optimization of the site, which leads to an increase in incoming traffic and attracts attention to it from search engines.
Getting one link from an authoritative site with high traffic is much more profitable than having dozens of links from low-visited and unclaimed resources.
How do you get those links, increase your authority scores, and get even more visitors to your site? Use simple but effective methods.
Evaluation of incoming links by search robots
Increasing the incoming link mass is a long and responsible process, and before starting it, it is necessary to understand the main parameters that determine the importance of links for search robots.
• Popularity – everything is clear here, the more popular and authoritative the resource that your site recommends, the more valuable the resulting link will be.
• Anchors – for search engines they are of particular importance because they are the most relevant keywords and phrases under which incoming links are placed.
• Thematic similarity – search engines are loyal to links received from resources of related or similar topics. sites for the sale of dog food, even with high attendance.
• Credibility – It is known that backlinks from highly trusted resources will greatly increase the credibility of your site. Therefore, when placing links, it is important to pay attention to the TrustRank score.
Link building requires persistence, initiative, an understanding of the basics of link building, and, of course, time.
Main types of inbound links
- Natural. Let’s say the owner of any popular and in-demand resource considers that your content is interesting, useful, and relevant, in this case, you can count on getting a “fat” natural link to your site. To get such links, you just need to create good material and skillfully distribute it.
- Paid. Such links can be obtained by adding the site to various thematic directories and placing guest posts or banners on third-party resources. This also includes getting links on trust sites, through link exchanges.
- Free. This is a free option for getting link mass. They can be obtained from hundreds of thematic resources, forums, social networks, LiveJournal, and guest books – in a word, wherever you can leave your link.
Effective ways of link building
When developing an overall link-building strategy, each webmaster chooses the tools and methods that will bring him the maximum benefit. There are many ways to get incoming links, but we will consider the most effective ones.
- Service of answers and questions
The easiest way is to use the available answer and question services – Answers mail, Asked, QRoom, and others. Then you need to find a question on a topic of interest by entering a question that is relevant to one of the posts (pages, sections, products) on your resource and give a detailed answer with an appropriate link. Just don’t just post a link, always include useful information that can encourage readers to click through. - Thematic forums and communities
It is profitable to receive high-quality traffic and build up a link mass from such sites, but if everything is done according to the rules. The most valuable will be linked only from thematic forums that your target audience (target audience) visits. The same principle works here as in the previous version. Find a popular thread on your topic, re-read existing posts and leave your current comment with a suitable link. It is allowed to place your own links in a personal signature in the account settings. - Competitive Link Analysis
Most services provide tools to track the link mass of resources that are your direct competitors. This will help you understand which sites will be of interest to you for promotion and increasing authority. But how to get links from them is up to you, it can be the placement of paid posts, banners and links, or free commenting on articles.
- Exchanges of links
Many webmasters prefer to buy links through link exchanges such as Sape, Rotapost, Gogetlinks, and others. Here you can choose the most suitable sites (taking into account their TIC, PR, and other indicators) for placing links to your resource. The whole point is the price, if you are willing to pay, then why not take advantage of this opportunity?
By applying these methods and adding a few of your own, you will definitely notice how the number of visitors from third-party sites increases, and overtime from search engines.
Do not forget that the growth of backlinks to the site should be gradual so that the process looks natural in the eyes of the search engines. This is especially true for young projects. And then instead of increasing the trust of the site, you will get a ban from search engines.
