Google Corporation is systematically increasing its presence in the Runet zone. It is foolish to ignore this vast field of possibilities and potentials. Domestic webmasters are seriously mistaken when they forget about Google and direct all their attention to Yandex. In certain topics and directions, Google can easily become the main source of search traffic with minimal promotion costs.
Promotion in the world’s most popular search engine has its own subtleties and nuances. It has its own algorithms and filters, and therefore its own promotion strategy works here, which differs from Yandex conditions.
Consider the priority areas and factors that can help with the self-promotion of the site on the Google TOP. We will deal with the features of optimizing a website for the particular requirements of a global search engine.
Internal factors
- Content. Useful and unique content of the resource, of course, is the main indicator of quality in Google. The diversity of content and the use of photographs and media inserts are especially appreciated. Information on the site should be interesting to the user. It is better than the content matches the theme of the site. You should not, for example, publish articles on construction or other inappropriate topics on a travel site.
- Site pages. Unlike Yandex, Google pays great attention to the quality of individual pages. Often, in the TOP-10, some subpage goes faster than the main section of the site.
- Technical condition. A special role is allocated to the technical indicators of the site. You can increase the search rankings of the project, for example, by speeding up the site, and optimizing the program code and images on the site. So on one of my sites, Google rankings improved a lot after I optimized images using Google’s service. After analyzing the page, you can immediately download already optimized images. Not only does this improve Google’s relationship with your site, but it also results in fewer bounces from users. pages start to load faster.
- Behavioral indicator. Google, like other search engines, prefers projects that have been able to adapt to the needs of visitors. It’s about:
— on increasing the number of internal transitions;
- to reduce the number of failures;
- about raising the conversion and clickability;
- about increasing the overall activity of users.
- Updates. This search engine responds very quickly to any internal site updates. Updated pages at the same time get every chance of a quick exit to the TOP. Do not be lazy to return to old articles and add relevant information to them. This will improve the attitude towards your site not only of search engines, but also of site users.
Editing outdated articles can boost their rankings almost instantly, and sites have been known to achieve early success on Google by changing their CMS.
- Mobile version. An extremely important indicator that can really help in website promotion. Google considers the mobile adaptability of the site a prerequisite for quality. The better and faster the mobile version works, the higher the site’s chances of success, the more traffic it receives on Google. Therefore, be sure to make a mobile version of the site, especially since this can be easily done using plugins.
External factors

If we talk about external indicators and criteria that can increase the chances of reaching the TOP, it is worth noting:
- Significance of the amount of link mass (in this search engine, there are much fewer “link” innovations than in Yandex). When chasing the number of links, do not forget about the quality of donor sites.
- The importance of correct anchors and thematic link environment (commercial anchor links that fall out of the context of the pages are of particular danger). Choosing the right place for the link and its anchor almost completely eliminates the risk of falling under penalties.
- Even those links that are closed from indexing are taken into account. It often happens that such a link is first picked up by a search engine, and then deleted.
- Google perfectly indexes and takes into account links posted on social networks. In this search engine, “social” links give a better effect than in Yandex.
Summing up, I would like to highlight the interesting points inherent in Google, and make a few comments.
Consider those unusual cases that are often observed in Google:
- The updated page is instantly picked up by the search engine and gets to the TOP of the results. After some time, this page loses its position and gradually goes down.
- On the first page of the issue, you can find links that users shared on social networks. This clearly demonstrates the importance of social cues.
- A good share of traffic can come to the site from the Google images service. Unique images here can significantly increase traffic. Therefore, try to put unique pictures or qualitatively unify them.
- Of particular importance is the representation of the web project in social networks. Thanks to communities of the same name and links in social networks, the speed of indexing new entries increases.
- Benefits in Google get sites provided with English versions.
- The use of domains ending in “.com”, “.org” and “.net” increases the potential of the resource. Although this fact has not been unequivocally proven but is based only on private observations.
In this article, I tried to highlight the main points of website promotion in the Google search engine. This topic is very extensive and if I forgot to mention any important aspects in it, then share your thoughts in the comments.